A Beginner’s Guide to Publishing

**THIS IS A PAST EVENT**

Famously a business of opinions, highly subjective judgements and often a gamble, publishing can seem impenetrable. Lisa Highton, former publisher at Two Roads, and literary agent Louise Lamont will explain how and why manuscripts are chosen and how they get into an editor’s hands. Once they do, what happens if a publisher wants to publish? Lisa and Louise will be joined by publicist Jan Rutherford to talk about the great importance of marketing and PR. They will discuss the state of the current publishing market, the importance of social media, shrinking conventional media outlets, the influence of bookshops, Amazon, book festivals and the holy grail of reading groups and word of mouth. And finally, what is a successful author? Copies sold? Great reviews? Fulfilment? This promises to be a fascinating session.